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Living Diary Index
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item0050D 806, 807 807 4 September 2003 Spin
is in the medium
And the global acceleration of all meeja connections has transformed the speed with which images are spun, created and destroyed. “The public” is like a gigantic stadium crowd, watching partly the live game, partly the big screen, partly the Action Re-play – and partly the pundits predictions of what is to happen next.
Truth to tell, this phenomenon has transformed the entire exercise of power, whether public or private, in all societies. When the Archbishop of Canterbury visited my home village of Mumbles recently, he came with a meeja “minder” who never left his side. All major corporations now spend heavily on public relations, and train all their senior executives in media management. Dr Kelly had been schooled in the skills of being interviewed, as I was, when a Senior Manager for Sainsburys. And for Labour, it was Peter Mandelson and Alistair Campbell who first grasped the significance of this change in the character of modern politics. David Hill, trained in the public sector but recently working for the corporate sector, now returns as a hired-gun to the political arena.
How do professional journalists, including the BBC, construct their vortices, keep them spinning? I have come across this “Handbook”, which describes itself as a training manual for young journalists – no copyright claimed.... (1) Set hares going anonymously – if you want to get a new vortex started, there’s nothing better that “a Government source” or a “a source close to the Minister” for that purpose, because ordinarily neither party has any interest in contradiction or disclosure – and you have the convenient self-serving doctrine of the secrecy of journalistic sources to protect your back. (2) Avoid direct reporting – always use grammatical structures which reveal your position in relation to the reported event – makes the situation infinitely more complex than a straightforward report, and leaves you free to fish in troubled waters, to whip up the vortex still further – this way, you are increasing your own influence without seeming to do so - a. “The Prime Minister will today try to argue that his Government…” b. “Ian Duncan Smith will once more attempt to revive his team and re-launch his Party, when he speaks…” c. “The Northern Ireland Secretary will re-assure all parties that confidence in the settlement is high, and that success is in sight.” (3) Fundamental to all spinning is advance intervention – try to get advance information (Press Release, text, hurried conversation, tip-off) so that you can convey that wonderful sense of “scoop” – “David Blunkett, speaking at the Police Federation Conference today, will say…” This is the most precious instrument of the spinning journalist, because of its delicious overtones of insidership, the implications of exclusivity. The real beauty of it is that most readers will think that they have read a report of the event, when they have read nothing but your own biased and selective forecast of the event – clever, huh? (4) To get a vortex really whirling, nothing is better than to find two or three “spokespersons” from the same outfit (company or Government department) saying different things – that process can be greatly enhanced by your own creative skills – that sort of thing can quickly send the hapless canoe-crew straight down the plug-hole. (5) At every opportunity, accuse others of spinning, to divert attention from yourself – treat every corporate and government announcement as if it were a deliberate attempt to conceal the truth – throw the allegations of manipulation into their faces all the time – it works! It conveys inexorably the impression that they are the ones who are untrustworthy, and naturally diverts attention from your own machinations, the constant generation of new traps and whirlpools. After all, they are the ones who are responsible for getting things done, they have to navigate your rapids, and they are therefore the ones who suffer, if your whirlpool brings them down. And you? You will only be doing your duty. Do you share my perspective? Or do you side with the Meeja? rop me a line
4 September 2003 Language is the music of the mind
We are all outraged by the loss of “biodiversity” within the natural world, when it concerns newts and rare orchids and species of squirrel. GM crops are castigated for their decimation of biodiversity. Yet, with the increasing global dominance of “English”, we are witnessing the emergence of a linguistic monoculture which will dwarf those other losses. I must confess to bias. My own intellectual abilities have all been honed in the study of language, and languages – I even regard “law” as an exercise in the deployment of language. My entire education was linguistic, from the age of 14 onwards – French, and German, and Russian – until I had had enough of languages and switched to History and Economics at Cambridge, at the age of 21. I regard my understanding of the theory and practice of language, of the relationship between concept and word, of the diversity of means of expression from language to language, as a key factor in the development of my general analytical abilities. My brain was effectively trained through a study of languages. I am weak on maths, weak on science, weak on art – but when it comes to languages, I am in my element.
And so the steady UK decline in the study of French, German and Spanish is a matter of real personal regret to me. Future generations may never experience the intellectual excitement and perceptions which language studies bring. The decline is now likely to accelerate, with the removal of foreign languages as a compulsory GCSE subject. We face a decline in our resources of foreign-language speakers, and in the numbers of teachers.
So in one sense, it does not matter. English is destined to be the workhorse language of the world, its bread-and-butter. That die seems to be cast, more surely with every passing year: you can click through from my Homepage to the China Daily (in English), the Shanghai Star (in English) and The Hindu (in English). Rejoice in that, for your English gives you incomparable access to the news of the world.
What do you think? Drop me a line
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